Nobody buys make up without testing it first. But women complain about trying more than one product because removers damage their skin. So, how to reduce the exorbitant expenses with sampling and still let the consumers test it and put it on? We created a mirror that virtually applies the make up on your face. The Virtual Mirror had good results with women and a replica of the Mirror was installed in Microsoft’s Future Home in Redmond, among other leading edge technology projects, where it's presented as one of the best Kinect uses ever created.
Was voted one of the 20 most innovative campaigns in the world in 2013 by the Cannes Lions Festival.
SHORTLIST Promo Activation
Microsoft’s Future Home Seattle
BEST USE OF KINECT