Disneyland Park’s first live stream to put viewers in control of the viewing experience delivers the most engaged audience of any Disneyland Facebook Live event to date!
On Friday, November 17th, Disneyland fans were given the opportunity to trade their likes for lights on the Main Street Christmas Tree. The event was a part of the ‘Holidays Begin Here’ campaign—which celebrates all the ways Disneyland Resort immerses its guests in the holiday spirit.
To kick-off the campaign, Disneyland gave its fans, online and in-park, a first-of-its-kind opportunity at the Park through Facebook Live. Fans were encouraged to like, laugh, wow and share while watching the live stream. And each time they did, Magical celebrations, animated surprises, and, yes, even snow on Main Street brought the holidays to life online and in-park as fans collaborated to light the tree together.
One of the event’s highlights featured a live performance by the Dapper Dans who sang Jingle Bells, as the result of fans having voted in real-time for their favorite Christmas carol.
Behind the scenes, the Magic to pull off the event was made possible by the development of a proprietary response-based interface mixing live in-park entertainment with custom animations, interactive game-play and personalized moments of recognition all happening as the event unfolded live.