André Felix is the VP / Creative Director of Y&R Group. Felix leads a team of creatives working on day-to-day projects as well as special assignments for the agency’s brands.
Currently, he works on Mazda, SabMiller, BeIN Sports, Coca Cola, Fedex, and Dell.
Before leaving Brazil, Felix brought Mood\TBWA its first Cannes Lion in 2014. And in Cannes 2015 he repeated the achievement winning 3 more lions with Huggies: Meeting Murilo: one gold, one silver, and one bronze, which was the first Lion for Brazil in the category of Innovation Creative Data.
Felix’s career spans 3 states and 2 countries stemming from his native Brazil where he started as a copywriter in Rio de Janeiro and later aimed for higher heights in São Paulo, where he worked with Havas Digital, Loducca, Facebook, ID\TBWA, Mood\TBWA, and Omincom’s Zimmerman Advertising. During this time, he worked on Huggies, Kirin Brazil, Giraffas, Multiplan, Dr. Oetker, Jornal Metro, Shell, Oster, Penguin Books, Phillips, Jamba Juice, Nissan and Dunkin’ Donuts among other high-profile brands.
During his career, he’s been awarded in several festivals around the world such as Cannes Lions, Clio, New York Festival, One Show, The Webby Awards, Effie Awards, El Ojo de Iberoamerica, FIAP, Wave Festival, MMA Smarties, IAB Mixx, Magazine Awards, Lusos Awards, Globes Awards, CCSP, and Festival of Media LatAm.
Felix first learned his craft when he studied Advertising at the Pontifícia Universidade Católica do Rio de Janeiro (PUC). He then completed two post-graduate degrees in Service Marketing and Sports Marketing at the Fundação Getúlio Vargas (FGV) and later went on to obtain a Master's in Business Administration from IBMEC. He also had the opportunity to work as a professor at ESPM in Rio de Janeiro and São Paulo.
Additionally, Felix was invited to be a board member of IAB Brazil and of the International Academy of Arts and Sciences (IADAS).
:: Jury Member • '16 Effie Awards • USA
:: Jury Member • Mobile and Cyber Category • '16 AD STARS • South Korea
:: Jury Member • Integrated Category • '16 Cristal Festival • France
:: Jury Member • Mobile Category • '16 El Ojo • Argentina
:: Jury Member • Innovation Category • '16 Lisbon International Advertising • Portugal
:: Jury Member • Mobile Category • '16 MMA Smarties Awards • USA
:: Jury Member • '16 POPAI Global Marketing at Retail • Brazil
:: Jury Member • Digital Category • '16 Colunistas • Brazil
:: Grand Jury Member • Digital Category • '15 New York Festivals - USA
:: Jury Member • Online Film & Social Category • '15 The Webby Awards - USA
:: Jury Member • Mobile Category • '15 MMA Smarties • USA
:: Jury Member • Digital Category • '15 Abril Magazine Awards • Brazil
:: Jury Member • Digital Category • '15 Lusos Awards • Portugal
:: Jury Member • Mobile Category • '14 El Ojo de Iberoamerica • Argentina
:: Jury Member • Digital Category • '14 Lusos Awards • Portugal
+ 80 National & International Awards
• CANNES LIONS: 1 GOLD, 2 SILVER, 1 BRONZE and 7 FINALIST
• CLIO: 2 GOLDS
• EFFIE AWARDS: 1 SILVER
• El Ojo Iberoamerica: 1 GOLD, 1 SILVERand 1 FINALIST
• WAVE FESTIVAL: 1 GOLD and 1 BRONZE
• MMA SMARTIES: 4 GOLDS, 1 SILVER and 1 FINALIST
• IAB MIXX: 1 GOLD and 1 BRONZE
• FIAP: 1 GOLD
• Digital Magazine Awards: Elected BEST MAGAZINE ADVERTISEMENT OF THE YEAR
• Festival of Media LatAm: 1 GOLD
• LUSOS: 2 GOLDS, 1 SILVER, 10 BRONZES
• NEW YORK FESTIVALS: 1 Bronze and 2 FINALIST
• AdStars Asia: 1 GOLD, 2 SILVER, 1 BRONZE and 2 FINALIST
• THE WEBBY AWARDS: 1 Honourable Mention
• ONE SHOW: 1 FINALIST
• LISBON INTERNATIONAL AD FESTIVAL: 1 BRONZE
• CÚSPIDE FESTIVALS Puerto Rico: 2 SILVER
• CCSP: 1 Honorable Mention
• GLOBES AWARDS: 1 GOLD and 1 SILVER
• USH Ideas Creative Awards: 2 FINALIST
• GOOGLE STARTUP WEEKEND MIAMI: FINALIST