I'm a half Brazilian/half Portuguese and US (Green Card) currently living in Lisbon. Above all, I’m crazy about ideas. Though my closest friends would say I’m just crazy. Either way, I've road this passion far, with my journey bringing me to my current job as Executive Creative Director at J. Walter Thompson Lisbon.
Previously, I was Digital Creative Director at The Walt Disney Company (Los Angeles).
Before I moved to Los Angeles, I also had the opportunity to be VP/ Creative Director at Y&R Miami. There I served as part of Global Creative Board, and I was able to help Y&R stay in the Top 3 Ranking at Cannes Lions and I was SVP/ Digital Creative Director at Omnicom’s Zimmerman Advertising in Fort Lauderdale working with brands for the global, general and multicultural market in a group that included: Nissan, AutoNation, Dunkin’ Donuts and Jamba Juice. There, I led all digital creation, with my team and I managing to conquer the first 16 creative awards in the history of the agency along the way. One Show, Effies, LIA, El Ojo, The Webby Awards, New York Festivals, among others.
Before I left Brazil, I had the privilege of leading Mood\TBWA to its first Cannes Lion victory in 2014, which was also the only Lion in the mobile category for TBWA Worldwide that year. In 2015, I repeated the achievement once again, winning 3 more Lions with Huggies “Meeting Murilo” : one gold, one silver, and one bronze, the last of which being the first ever Innovation Creative Data Lion brought home to Brazil. That same year, I also received 6 shortlists in different categories at the festival.
My career began in Rio de Janeiro. Early on, I knew that in order to reach my dreams I would one day have to move to São Paulo. So that's exactly what I did. There, I worked at Havas Digital, Loducca/Tribal Worldwide, ID\TBWA, and Mood\TBWA.
In my journey, I had the pleasure of working with regional and global brands such as Huggies, Coca-Cola, FOX, beIN Sports, FedEx, Dell, Kirin Brazil, Giraffas, Dr. Oetker, Shell, Oster, Colgate, Phillips, Jamba Juice, Nissan, Yamaha, Citroën, Peugeot, Mazda, Santander, AirFrance, L'oreal, Carrefour, Pirelli, Yahoo! and among other high-profile brands.
During this beautiful ride, I’ve had to honor of being awarded in several festivals around the world such as Cannes Lions, One Show, Clio, LIA, Effie Awards, New York Festivals, The Webby Awards, El Ojo, FIAP, Wave Festival, MMA Smarties, IAB Mixx, Magazine Awards, Globes Awards, CCSP, and Festival of Media LatAm. Additionally, in 2014, I was considered the Digital Creative Director of the Year at the Lusos Awards in Portugal.
I’ve also had the opportunity to Judge several festivals festivals around the world, including the USA, Brazil, Argentina, South Korea, Great Britain, Italy, Portugal and France. I’ve been in juries for the categories of Innovation, Digital, Mobile, Promo & Activation, and Out of Home.
I first learned my craft when I studied Advertising at the Pontifícia Universidade Católica do Rio de Janeiro (PUC). I then went on to complete two post-graduate degrees in Service Marketing and Sports Marketing at the Fundação Getúlio Vargas (FGV), and later obtained a Master's in Business Administration from IBMEC. I also had the opportunity to work as a professor at ESPM in Rio de Janeiro and São Paulo.
I’m currently a board member of IAB Brazil, the International Academy of Arts and Sciences New York (IADAS), and was recently selected as a top 5 Digital Creative Director at Creativepool.
• CANNES LIONS: 1 GOLD, 3 SILVERS, 1 BRONZE and 7 Shortlists
• CLIO: 2 GOLDS and 1 BRONZE
• D&AD: 2 WOOD PENCILS
• ONE SHOW: 1 GOLD, 1 SILVER and 1 MERIT
• LIA (London International Awards): 1 SILVER
• EFFIE AWARDS: 1 SILVER and 1 Shortlist
• THE NEW YORK FESTIVALS: 1 BRONZE and 2 Shortlists
• ADC AWARDS: 1 BRONZE
• EPICA AWARDS: 1 GOLD and 1 SHORTLIST
• MMA SMARTIES: 4 GOLDS, 1 SILVER and 1 Shortlist
• IAB MIXX: 1 GOLD and 1 BRONZE
• THE WEBBY AWARDS: 2 HONOURABLE MENTION
• AWWWARDS: 1 HONORABLE MENTION
• DIGITAL MAGAZINE AWARDS: ADVERTISEMENT OF THE YEAR
• El OJO IBEROAMERICA: 1 GOLD, 1 SILVER, 1 BRONZE and 1 Shortlist
• WAVE FESTIVAL: 1 GOLD and 1 BRONZE
• WHITE SQUAR Belarus: 1 GOLD
• The Immortal Awards: 1 SHORTLIST
• FIAP: 1 GOLD
• FESTIVAL OF MEDIA LATAM: 1 GOLD
• LUSOS: 2 GOLDS, 1 SILVER, 10 BRONZES
• ADSTARS Asia: 1 GOLD, 2 SILVER, 3 BRONZES and 15 FINALISTS
• CREATIVEPOOL London: 1 GOLD
• MICROSOFT’S FUTURE HOME SEATTLE: BEST USE OF KINECT
• LISBON AD INTERNATIONAL: 1 GOLD, 1 SILVER, 3 BRONZES and 3 Shortlists
• CÚSPIDE FESTIVALS Puerto Rico: 2 SILVER
• CCSP: 1 HONORABLE MENTION and 4 Shortlists
• GLOBES AWARDS: 1 GOLD and 1 SILVER
• USH IDEAS CREATIVE AWARDS: 2 Shortlists
• GOOGLE STARTUP WEEKEND MIAMI: FINALIST
• 3 Ideas published in Lürzer’s Archive Magazine
Here is a detailed list of my achievements:
:: Jury Member • Tech For a Better World Category • CES The International Consumer Electronics Show • USA
:: Jury Member • Film, Print, Radio and Direct Category • Dubai Lynx • United Arab Emirates
:: Jury Member • Digital and Mobile Category • Lusos Awards • Portugal
:: Jury Member • Young Ones Portfolio • The One Club for Creativity • USA
:: Jury Member • Content Category • The Festival of Media Global • Italy
:: Jury President • Mobile Category • Lisbon International Ad • Portugal
:: Jury Member • OOH Category • Creativepool • Great Britain
:: Executive Jury • Mobile Category • New York Festivals • USA
:: Jury Member • Promo&Activation Category • CCPR • Brazil
:: Jury Member • Effie Awards • USA
:: Jury Member • Mobile and Cyber Category • AD STARS • South Korea
:: Jury Member • Integrated Category • Cristal Festival • France
:: Jury Member • Mobile Category • El Ojo • Argentina
:: Jury Member • Innovation Category • Lisbon International Ad • Portugal
:: Jury Member • Mobile Category • MMA Smarties Awards • USA
:: Jury Member • POPAI Global Marketing at Retail • Brazil
:: Jury Member • Digital Category • Colunistas • Brazil
:: Grand Jury Member • Digital Category • New York Festivals • USA
:: Jury Member • Online Film & Social Category • The Webby Awards • USA
:: Jury Member • Mobile Category • MMA Smarties • USA
:: Jury Member • Digital Category • Abril Magazine Awards • Brazil
:: Jury Member • Digital Category • Lusos Awards • Portugal
:: Jury Member • Mobile Category • El Ojo de Iberoamerica • Argentina
:: Jury Member • Digital Category • Lusos Awards • Portugal