The ultrasound exam is when a pregnant woman first meets her baby. To show Huggies stands besides mothers in every challenge they face we allowed visually impaired moms-to-be to live the same irreplaceable experience using a 3D printer.
Cannes Lions
1 GOLD Film
1 SILVER Promo & Direct (Health)
1 BRONZE Innovation Creative Data
SHORTLIST Branded Content & Entertainment
SHORTLIST Promo & Activation
SHORTLIST Direct
SHORTLIST Promo & Direct (Health)
Clio
1 GOLD Film
1 GOLD Direct
IAB Brazil
BEST DIGITAL CASE
Jamba Juice got an unexpected visit from international pop star Adele. But this wasn’t a regular smoothie order. It was a hidden camera prank for the Ellen DeGeneres Show. How did we respond in real time to a prank and turn it into an opportunity to promote our smoothies? We came back with a prank of our own.
The One Show
1 GOLD PR
1 SILVER Digital
LIA (London International Awards)
1 SILVER Digital
New York Festivals
1 BRONZE Digital
1 FINALIST PR
The Webby Awards
1 HONOURABLE MENTION
El OJO IBEROAMERICA
1 SILVER PR
Creativepoll
1 GOLD Effectiveness
Effie Awards - USA
1 FINALIST
AdStars
1 GOLD Digital
2 SILVER Promo & Activation
1 BRONZE Direct
2 FINALIST Mobile
LISBON AD INTERNATIONAL
1 SILVER Digital
Endless cooking loop journey
The Hungarian cooking school, Gastropolis wanted to improve its online presence, thus attracting more people to its cooking courses. White Rabbit Budapest in association with Benze turned their website into a mesmerizing experience.
D&AD
1 WOOD Pencil
LIA (London International Awards)
1 BRONZE Digital
EPICA Awards
1 GOLD and 1 SHORTLIST
ADC Awards
1 BRONZE Cube
Awwwards
1 HONORABLE MENTION
LISBON AD INTERNATIONAL
1 GOLD Digital
1 BRONZE Craft
The Immortal Awards
1 SHORTLIST
To bring more people to eat at Giraffas during the Brazilian World Cup in 2014 we created a mobile game that made their phone screens able to recognize the touch of a paper ball turning trays into a virtual soccer field. The catch: it could only be played at the chain's restaurants.
Cannes Lions
1 SILVER Mobile
El Ojo
1 SILVER Mobile
SHORTLIST Technology
IAB Mixx
1 GOLD Game
MMA Smarties
1 GOLD Innovation
The One Show
MERIT Mobile
The Webby Awards
HONOURABLE MENTION Mobile
Luerzer's Archive
July/August – Digital
Lusos
1 SILVER Mobile
3 BRONZE Digital
CCSP - Creative Clubs of Sao Paulo
FINALIST Mobile
IAB Brazil
BEST DIGITAL CASE
Bedtime stories help children develop their imagination and education. But what about the 37,000+ orphan kids living
in orphanages and shelters in Brazil? We encouraged people to help using something they have in their pockets all the time: audio notes in Whatsapp.
Cannes Lions
SHORTLIST Mobile
MMA Smarties
1 GOLD Social
Lusos
1 GOLD Mobile
1 BRONZE Digital
IAB Mixx
1 BRONZE Social
New York Festivals
FINALIST Digital
Wave Festival
SHORTLIST Mobile
IAB Brazil
BEST DIGITAL CASE
CCSP - Creative Clubs of Sao Paulo
FINALIST Mobile
Shell V-Power Ethanol was made for the streets but became the official fuel for the Stock Car Series in Brazil. To promote this we turned an ordinary gas station into an exciting experience.
Wave Festival
1 GOLD Outdoor
CCSP - Creative Clubs of Sao Paulo
IN THE BOOK
Lusos
1 BRONZE Outdoor
Burger King pitched a challenge for its biggest rival, McDonald's, to jointly create a #PeaceDay sandwich by mixing the ingredients of the legendary: Whooper and Big Mac.
Through an opportunity campaign on Facebook we enter, uninvited, in this dispute between McDonalds and Burger King and accept the challenge proposed by Burger King to create a sandwich together.
After McDonald's rejected Burger King's McWhopper Proposal, we gave a small fast food chain big-time publicity—driving 8.9 billion impressions and $138 million in earned media.
http://creativity-online.com/work/burger-king-peace-day-burger/43333
http://adage.com/article/cmo-strategy/burger-king-moves-forward-peace-day-burger/300188/
MMA Smarties
1 GOLD Innovation
Lusos
1 GOLD Mobile
2 BRONZE Digital
B9
GRAND PRIX
IAB Brazil
BEST DIGITAL CASE
Soccer is a game of passion, and although some moments can’t be expressed with words, they often can be expressed with a Coke and a Song. We invited fans to celebrate Copa America with us and Share a Coke and a Song that said exactly how they felt. #CopaCocaCola
USH Ideas Creative Awards
2 FINALIST Film Craft
People read books and listen to music on the streets on a daily basis.
With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.
At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.
We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.
IAB Brazil
BEST DIGITAL CASE
Disneyland Park’s first live stream to put viewers in control of the viewing experience delivers the most engaged audience of any Disneyland Facebook Live event to date!
On Friday, November 17th, Disneyland fans were given the opportunity to trade their likes for lights on the Main Street Christmas Tree. The event was a part of the ‘Holidays Begin Here’ campaign—which celebrates all the ways Disneyland Resort immerses its guests in the holiday spirit.
To kick-off the campaign, Disneyland gave its fans, online and in-park, a first-of-its-kind opportunity at the Park through Facebook Live. Fans were encouraged to like, laugh, wow and share while watching the live stream. And each time they did, Magical celebrations, animated surprises, and, yes, even snow on Main Street brought the holidays to life online and in-park as fans collaborated to light the tree together.
One of the event’s highlights featured a live performance by the Dapper Dans who sang Jingle Bells, as the result of fans having voted in real-time for their favorite Christmas carol.
Behind the scenes, the Magic to pull off the event was made possible by the development of a proprietary response-based interface mixing live in-park entertainment with custom animations, interactive game-play and personalized moments of recognition all happening as the event unfolded live.
When it comes to violence against women a single gesture can already harm. So we made a tablet ad you shouldn't touch.
Digital Magazine Awards
ADVERTISEMENT OF THE YEAR Tablet Campaign
MMA Smarties
1 SILVER Tablet Campaign
IAB Brazil
BEST DIGITAL CASE
Lusos
1 BRONZE Mobile
1 BRONZE Digital
CCSP - Creative Clubs of Sao Paulo
FINALIST Mobile
Peugeot was about to launch something new on the market: RCZ, the brand's first luxury car. Our challenge was to place the model among the other famous Premium options in this category, once Peugeot does not have any history, so it's not recognized as a wanted brand on the luxury sports car's market. How we did it? Whatch the video.
IAB Brazil
BEST DIGITAL CASE
With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all through his sister’s body. That’s technology for a better world.
Lusos
1 BRONZE Innovation
1 BRONZE Digital
1 BRONZE Film
Breast cancer and testicular cancer have survival rates of approximately 90% when detected early. Unfortunately, most people don’t have a habit of performing simple self-exams that could save their lives. HIMA-San Pablo is on a mission to change this. To do so, we needed to reach people at the most intimate moment they have with their bodies.
Lisbon International AD Festival
1 BRONZE Direct
Cúspide Festivals
1 SILVER Promo & Activation
1 SILVER Direct
This film was created to celebrate hispanic and Latin American moms, and how they add something special to family occasions, especially around the dinner table. The intent was for those sentiments to transfer to Coca-Cola.
Nobody buys make up without testing it first. But women complain about trying more than one product because removers damage their skin. So, how to reduce the exorbitant expenses with sampling and still let the consumers test it and put it on? We created a mirror that virtually applies the make up on your face. The Virtual Mirror had good results with women and a replica of the Mirror was installed in Microsoft’s Future Home in Redmond, among other leading edge technology projects, where it's presented as one of the best Kinect uses ever created.
Was voted one of the 20 most innovative campaigns in the world in 2013 by the Cannes Lions Festival.
Cannes Lions
SHORTLIST Promo Activation
SHORTLIST Outdoor
SHORTLIST Innovation
Microsoft’s Future Home Seattle
BEST USE OF KINECT
We developed and launched a beer can for Devassa that shakes when opened and turned it into a promotion.
You just had to find one of the 1,000 randomly sent to bars and supermarkets around the country to win special prizes.
Brazilian people are very passionate about music. And Citroën is a brand that shares this feeling, because has creativity in your DNA. Based on this scenario, Citroën wanted to get closer to the younger audience and the universe of music. But how a car brand can do this in an innovative and interactive way?
Devassa is a fun, bold and unpretentious Brazilian beer. In 2014 FIFA regulations prevented the brand from talking about the World Cup, soccer or the national teams, so we decided to bring up the "Devassa side" of football: Pelada. And as a spokeman we brought the King of Pelada in Brazil: world-renowed former player Romário.
#vemprapelada
Globes Awards
1 GOLD Innovative Concept
1 GOLD Brand Awareness Campaing
1 SILVER Integrated Campaing
