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André Felix

Executive Creative Director

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Meeting Murilo

The ultrasound exam is when a pregnant woman first meets her baby. To show Huggies stands besides mothers in every challenge they face we allowed visually impaired moms-to-be to live the same irreplaceable experience using a 3D printer.

Cannes Lions

1 GOLD Film 

1 SILVER Promo & Direct (Health)

1 BRONZE Innovation Creative Data

SHORTLIST Branded Content & Entertainment

SHORTLIST Promo & Activation

SHORTLIST Direct

SHORTLIST Promo & Direct (Health)

 

Clio

1 GOLD Film

1 GOLD Direct

 

IAB Brazil

BEST DIGITAL CASE

Swishy Chug

Jamba Juice got an unexpected visit from international pop star Adele. But this wasn’t a regular smoothie order. It was a hidden camera prank for the Ellen DeGeneres Show. How did we respond in real time to a prank and turn it into an opportunity to promote our smoothies? We came back with a prank of our own.

 

The One Show

1 GOLD PR

1 SILVER Digital

 

LIA (London International Awards)

1 SILVER Digital

 

New York Festivals

1 BRONZE Digital

1 FINALIST PR

The Webby Awards

1 HONOURABLE MENTION

 

El OJO IBEROAMERICA

1 SILVER PR

 

Creativepoll

1 GOLD Effectiveness

 

Effie Awards - USA

1 FINALIST

 

AdStars

1 GOLD Digital

2 SILVER Promo & Activation

1 BRONZE Direct

2 FINALIST Mobile

 

LISBON AD INTERNATIONAL

1 SILVER Digital

Get Mesmerized

Endless cooking loop journey

The Hungarian cooking school, Gastropolis wanted to improve its online presence, thus attracting more people to its cooking courses. White Rabbit Budapest in association with Benze turned their website into a mesmerizing experience.

D&AD

1 WOOD Pencil

LIA (London International Awards)

1 BRONZE Digital

EPICA Awards

1 GOLD and 1 SHORTLIST

Lürzer’s Archive Magazine

Spot of the Week

https://www.luerzersarchive.com/en/spot-of-the-week/2019-3.html

ADC Awards 

1 BRONZE Cube

MOBIUS AWARDS

1 GOLD

CRISTAL FESTIVAL

1 BRONZE

Awwwards

1 HONORABLE MENTION

LISBON AD INTERNATIONAL

1 GOLD Digital

1 BRONZE Craft

The Immortal Awards

1 SHORTLIST

FOR THE LIVE VERSION CLICK HERE

The Goal Screen

To bring more people to eat at Giraffas during the Brazilian World Cup in 2014 we created a mobile game that made their phone screens able to recognize the touch of a paper ball turning trays into a virtual soccer field. The catch: it could only be played at the chain's restaurants.

Cannes Lions

1 SILVER Mobile

El Ojo

1 SILVER Mobile

SHORTLIST Technology

IAB Mixx

1 GOLD Game

MMA Smarties

1 GOLD Innovation

The One Show 

MERIT Mobile

The Webby Awards

HONOURABLE MENTION Mobile

Luerzer's Archive

July/August – Digital

Lusos

1 SILVER Mobile

3 BRONZE Digital

CCSP - Creative Clubs of Sao Paulo

FINALIST Mobile

IAB Brazil

BEST DIGITAL CASE

Whatsapp Storytellers

Bedtime stories help children develop their imagination and education. But what about the 37,000+ orphan kids living
in orphanages and shelters in Brazil? We encouraged people to help using something they have in their pockets all the time: audio notes in Whatsapp. 

Cannes Lions 

SHORTLIST Mobile

MMA Smarties

1 GOLD Social

Lusos

1 GOLD Mobile

1 BRONZE Digital

IAB Mixx

1 BRONZE Social

New York Festivals

FINALIST Digital

Wave Festival

SHORTLIST Mobile

IAB Brazil

BEST DIGITAL CASE

CCSP - Creative Clubs of Sao Paulo

FINALIST Mobile

Stock Car Transformer

Shell V-Power Ethanol was made for the streets but became the official fuel for the Stock Car Series in Brazil. To promote this we turned an ordinary gas station into an exciting experience.

Wave Festival 

1 GOLD Outdoor

CCSP - Creative Clubs of Sao Paulo

IN THE BOOK

Lusos

1 BRONZE Outdoor

Giraffas Peace Day Burger

Burger King pitched a challenge for its biggest rival, McDonald's, to jointly create a #PeaceDay sandwich by mixing the ingredients of the legendary: Whooper and Big Mac.

Through an opportunity campaign on Facebook we enter, uninvited, in this dispute between McDonalds and Burger King and accept the challenge proposed by Burger King to create a sandwich together.

After McDonald's rejected Burger King's McWhopper Proposal, we gave a small fast food chain big-time publicity—driving 8.9 billion impressions and $138 million in earned media.

http://creativity-online.com/work/burger-king-peace-day-burger/43333

http://adage.com/article/cmo-strategy/burger-king-moves-forward-peace-day-burger/300188/

Tweet for a Read

MMA Smarties 

1 GOLD Innovation

Lusos

1 GOLD Mobile

2 BRONZE Digital

B9

GRAND PRIX

IAB Brazil

BEST DIGITAL CASE

Copa Coca-Cola

Soccer is a game of passion, and although some moments can’t be expressed with words, they often can be expressed with a Coke and a Song. We invited fans to celebrate Copa America with us and Share a Coke and a Song that said exactly how they felt. #CopaCocaCola

 

USH Ideas Creative Awards

2 FINALIST Film Craft

Listen Literature

People read books and listen to music on the streets on a daily basis.

With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.

At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.

We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.

IAB Brazil

BEST DIGITAL CASE

The Walt Disney World_MINNIE VAN partnership with Lyft

Disneyland Park’s - Likes for Lights

Disneyland Park’s first live stream to put viewers in control of the viewing experience delivers the most engaged audience of any Disneyland Facebook Live event to date!


On Friday, November 17th, Disneyland fans were given the opportunity to trade their likes for lights on the Main Street Christmas Tree. The event was a part of the ‘Holidays Begin Here’ campaign—which celebrates all the ways Disneyland Resort immerses its guests in the holiday spirit. 

To kick-off the campaign, Disneyland gave its fans, online and in-park, a first-of-its-kind opportunity at the Park through Facebook Live. Fans were encouraged to like, laugh, wow and share while watching the live stream. And each time they did, Magical celebrations, animated surprises, and, yes, even snow on Main Street brought the holidays to life online and in-park as fans collaborated to light the tree together. 

One of the event’s highlights featured a live performance by the Dapper Dans who sang Jingle Bells, as the result of fans having voted in real-time for their favorite Christmas carol.

Behind the scenes, the Magic to pull off the event was made possible by the development of a proprietary response-based interface mixing live in-park entertainment with custom animations, interactive game-play and personalized moments of recognition all happening as the event unfolded live.

The Touch-scream Ad

When it comes to violence against women a single gesture can already harm. So we made a tablet ad you shouldn't touch.

Digital Magazine Awards

ADVERTISEMENT OF THE YEAR Tablet Campaign

MMA Smarties 

1 SILVER Tablet Campaign

IAB Brazil

BEST DIGITAL CASE

Lusos

1 BRONZE Mobile

1 BRONZE Digital

CCSP - Creative Clubs of Sao Paulo

FINALIST Mobile

Guess the Car

Peugeot was about to launch something new on the market: RCZ, the brand's first luxury car. Our challenge was to place the model among the other famous Premium options in this category, once Peugeot does not have any history, so it's not recognized as a wanted brand on the luxury sports car's market. How we did it? Whatch the video.
 

IAB Brazil

BEST DIGITAL CASE

 

Love Without Barriers

With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all through his sister’s body. That’s technology for a better world.

 

Lusos 

1 BRONZE Innovation

1 BRONZE Digital

1 BRONZE Film

The Life Soap

Breast cancer and testicular cancer have survival rates of approximately 90% when detected early. Unfortunately, most people don’t have a habit of performing simple self-exams that could save their lives. HIMA-San Pablo is on a mission to change this. To do so, we needed to reach people at the most intimate moment they have with their bodies.

 

Lisbon International AD Festival

1 BRONZE Direct

Cúspide Festivals 

1 SILVER Promo & Activation

1 SILVER Direct

Coca-Cola What Makes it Special

This film was created to celebrate hispanic and Latin American moms, and how they add something special to family occasions, especially around the dinner table. The intent was for those sentiments to transfer to Coca-Cola.

Virtual Make Up Mirror

Nobody buys make up without testing it first. But women complain about trying more than one product because removers damage their skin. So, how to reduce the exorbitant expenses with sampling and still let the consumers test it and put it on? We created a mirror that virtually applies the make up on your face. The Virtual Mirror had good results with women and a replica of the Mirror was installed in Microsoft’s Future Home in Redmond, among other leading edge technology projects, where it's presented as one of the best Kinect uses ever created.

Was voted one of the 20 most innovative campaigns in the world in 2013 by the Cannes Lions Festival.

Cannes Lions

SHORTLIST Promo Activation

SHORTLIST Outdoor

SHORTLIST Innovation

Microsoft’s Future Home Seattle

BEST USE OF KINECT

 

The Shaking Can

We developed and launched a beer can for Devassa that shakes when opened and turned it into a promotion.

You just had to find one of the 1,000 randomly sent to bars and supermarkets around the country to win special prizes.

Garage Project

Brazilian people are very passionate about music. And Citroën is a brand that shares this feeling, because has creativity in your DNA. Based on this scenario, Citroën wanted to get closer to the younger audience and the universe of music. But how a car brand can do this in an innovative and interactive way?

“Pelada”: The Devassa side of soccer

Devassa is a fun, bold and unpretentious Brazilian beer. In 2014 FIFA regulations prevented the brand from talking about the World Cup, soccer or the national teams, so we decided to bring up the "Devassa side" of football: Pelada. And as a spokeman we brought the King of Pelada in Brazil: world-renowed former player Romário.

#vemprapelada

"Brewmaster" Beer

Globes Awards

1 GOLD Innovative Concept

1 GOLD Brand Awareness Campaing

1 SILVER Integrated Campaing

 

Meeting Murilo

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Swishy Chug

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Get Mesmerized

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The Goal Screen

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Whatsapp Storytellers

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Stock Car Transformer

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Giraffas Peace Day Burger

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Tweet for a Read

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Copa Coca-Cola

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Listen Literature

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The Walt Disney World_MINNIE VAN partnership with Lyft

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DISNEY_MINNIE_VAN

Disneyland Park’s - Likes for Lights

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The Touch-scream Ad

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Guess the Car

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Love Without Barriers

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The Life Soap

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Coca-Cola What Makes it Special

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Virtual Make Up Mirror

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The Shaking Can

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Garage Project

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“Pelada”: The Devassa side of soccer

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"Brewmaster" Beer

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